Saturday, 27 April 2013

Adventures in Self-Publishing: Second and Final Part

So I did it: went against the accepted wisdom that goes something like, “Whatever you do, never publish the first novel you write. Ever.” Not that I think I know better – I sometimes think I know less than very little – but I revisited that first novel after a ten-year break and found that there was something there that readers might like. Sure, it has its shortcomings, but I felt I had nothing to lose.

It was fortunate that I was able to lay my hands on a copy. After accumulating all those rejection slips from London agents and publishers, I had deleted the novel from my computer in a fit of pique. I’d printed a copy, but we moved house five years ago and things have gone missing. But, luckily for me, not the novel. The long process of retyping it onto the computer gave me the opportunity to revise and tighten the prose, and I ended up with a 64,000-word story. Quite short for a novel, but about the right length, I felt, for a debut. At least readers wouldn’t have much time to become bored. I gave it a title: The Village of Lost Souls.

Christmas was approaching by the time I finished the rewrite and final proofreads. Deciding that life is too short to read it through again – there has to come a point when you say, ‘Enough’s enough; publish and be damned!’ – I took another deep breath and pressed the publish button. Then I sat back and waited. (Actually, that’s not quite true. I had to do all the usual self-promoting stuff discussed in my earlier post on this topic. Then I sat back and waited.)

I had to wait almost three weeks for the first feedback. I expected reviews that were middle-of-the-road, neither loving nor hating; if I could average a three-star rating, I would be happy. The first review stunned me; the reviewer said, “I absolutely loved this book. Loved it!” More reviews in a similar vein followed. The lowest rating so far is three stars. I still can’t quite believe the strength of emotion the story evokes. I set out to write a ghost story; I seem to have ended up with something more.

But for all its positive reviews, the book is floundering under the sheer volume of competition. It barely sells. My efforts at self-promotion are, frankly, feeble. I’m not very good at it and never will be. I have no idea how to reach the readership that I have to believe is out there waiting to discover my books.

Maybe now I won’t have to find out how. Something amazing happened totally out of the blue about two weeks ago: I was contacted by a publisher. A small, independent publisher based in Florida, that had read both my books, felt they deserved to sell a lot more than they currently are selling and offered to publish and market them. My excitement was tempered by wariness. I’ve read so many sorry tales of aspiring authors being taken to the cleaners by unscrupulous, so-called publishers who make money by charging the writer exorbitant fees for editing, cover-design and marketing, then price the books at such ridiculously-high prices that nobody buys them, forcing the writer to pay through the nose to buy back the book’s rights.

I awaited the contract with a knot in my stomach – if it contained such terms, I would be compelled to reject it: my big chance, perhaps my only chance, gone. To my astonishment, it didn’t. For a complete unknown like me, it seemed perfectly reasonable (apart from one clause that the publisher readily agreed to amend to something I was happy with). So I signed.

Hence the reason I’ve called this the “…Final Part.” I can drop the ‘self’ from ‘self-published author’. Still pinching myself…


  1. Well done, Johnny, and good luck.

  2. Thank you, Trish!

  3. Make sure you pinch yourself hard enough to be ready for the wise guys. If they ask for a check or card you know how to answer.

  4. Thank you for the advice, Anon, but I'm not entirely sure what you mean. Who are the wise guys? Am I being naive?